Sunday, January 29, 2012

Study: Only 1% of Facebook 'Fans' Engage With Brands (Matthew Creamer/AdAge)

Study: Only 1% of Facebook 'Fans' Engage With Brands (Matthew Creamer/AdAge):

Matthew Creamer / AdAge:

Study: Only 1% of Facebook ‘Fans’ Engage With Brands  —  Not Many Fans Are Creating Content, But That Might Not Be a Bad Thing  —  For a few years now, brands have been touting frothy Facebook “like” numbers as evidence of their social-media acumen.  But how many of those fans …