Monday, December 31, 2012

Netflix Pushes For Privacy Law Change To Make Your Viewing History Available To Advertisers And Government

Netflix Pushes For Privacy Law Change To Make Your Viewing History Available To Advertisers And Government:
Coming soon–an algorithm to root out criminals and agitators in advance based on Netflix viewing history. Truthout writes:
You might want to think twice about streaming that “subversive” documentary about the Weather Underground on Netflix. If Republicans have their way, you just might end up on a watch list somewhere. This week, the House of Representatives passed an amendment to the 1988 Video Protection Privacy Act, which forbids movie rental companies from sharing or selling their customers’ viewing history. The Senate is expected to take up the amendment soon.
If this passes, what you watch on Netflix may soon become public information that your friends, employers, and even the government will have access to. Netflix favors the law change because it will help them branch into social media…[with] enormous profit-potential in selling your viewing history to advertisers who can target specific demographics based on your preference in movies. Also unmentioned by Netflix is just who else might get this information once it’s taken out of the privacy lockbox.