Monday, March 18, 2013

Tread Lightly: Labels That Translate Calories into Walking Distance Could Induce People to Eat Less

Tread Lightly: Labels That Translate Calories into Walking Distance Could Induce People to Eat Less:
New York Mayor Michael Bloomberg’s campaign to limit sugary drinks is losing juice, but an idea the city has used to convey caloric information about these beverages might actually have legs. Public awareness posters used by the campaign showed the number of miles a person would have to walk to burn off the calories in a 20-ounce soda, and new research suggests that physical activity–based conversions such as these can actually persuade people to make healthier choices.
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