Saturday, April 13, 2013

In Tunisia, Clever Advertising Encourages Citizens To Vote

In Tunisia, Clever Advertising Encourages Citizens To Vote:



Advertising agency Ogilvy & Mather Tunisia used a scare tactic in order to get more Tunisians to vote in their country’s first free elections.



They did this by reminding Tunisians of their past overthrown dictator, Ben Ali.



By merely placing a giant poster of Ben Ali in a public place, passersby grew angry and upset and tore the poster down. This action then revealed another message underneath, which was to vote, lest dictatorship returns to Tunisia.



This interesting advertisement shows that with the right cultural and behavioral insight, advertising can be used as a tool for social change.



























































[via Ogilvy Facebook]