Thursday, June 13, 2013

4 Key Facebook Metrics You Should Be Using Right Now

4 Key Facebook Metrics You Should Be Using Right Now:
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Thanks for the data Facebook. We appreciate it, but what we really need to know is what to do.
As a page owner, you have the full export of Page and Post-level data to work with – a spreadsheet with 65 tabs at the Page level and 8 tabs at the Post level.
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Numerous reporting tools, including many social media management platforms, repackage all this data, which is great if you want a lot of charts and graphs, but not so helpful if you’re just looking for the right metrics to measure the performance of your content.
We’ve developed a guide that looks at 4 key metrics you should be watching. Calculating and tracking metrics takes time, but it pays off in allowing you to create more engaging content and making sure your supporting media dollars are spent wisely.
Download the guide here: