Saturday, April 20, 2013

McDonald’s Wishes You Never Knew About These Things

McDonald’s Wishes You Never Knew About These Things: When it comes to fast food arches, all that glitters is not gold. And in McDonald's case, it's difficult to say whether its fair share of criticism comes in spite of it being one of America's most iconic brands, or perhaps because of it.

The fast-food chain's come up for a dose of criticism in recent years over the nutritional value and sustainability of its offerings and for its low-paying jobs. And business has stumbled. Subway actually overtook McDonald's in 2011 as the fast food chain with the most locations worldwide. Things got worse in the summer of 2012 when sales dropped for the first time in a decade, a slump from which McDonald's has yet to recover.

When contacted by The Huffington Post, the fast food chain emphasized recent efforts to improve the McDonald's experience for customers and employees alike.

“We now offer more choices and variety on our menu, as well as nutrition information so customers can make the choices that are right for them," a McDonald's USA spokesperson told HuffPost in an email. "We’ve most recently reinforced our commitments to sustainability in the areas of fish and coffee and we continue to offer a variety of training and professional development opportunities for employees who want to move from crew to management.

"We have a long history of continuous improvement and we will continue to meet our customers’ changing tastes and the changing needs of the communities we serve.”

Here are some moments in McDonald's history the mega-chain would prefer you forget:

Its CEO-Worker Pay Gap Is Booming

The wealth gap between McDonald's CEOs and its workers has doubled over the last 10 years, Bloomberg reported late last year. Employees are trying to change that by staging strikes calling for higher wages.

Its Marketing Targets Kids

McDonald's has faced criticism for using marketing targeted at children (i.e. the Happy Meal) in order to gain life-long customers. Indeed, the company has in fact increased its marketing geared towards children even after criticism began to heat up following the release of the 2004 documentary Super Size Me, according to Time. The company gives away roughly 1.5 billion toys each year.

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