Tuesday, June 18, 2013

Do ‘Big Food’ Execs Eat Their Own Products? They Know Better

Do ‘Big Food’ Execs Eat Their Own Products? They Know Better: What do executives at Kraft and Frito Lay have in common with many other heads of American Big Food companies?

Many of them choose organic foods for themselves and their families, despite their stringent marketing and support of processed foods and GMOs for the general public.

Michael Moss, an investigative reporter for the New York Times, interviewed a number of processed food officials. He writes, “it was everything from a former top scientist at Kraft saying he used to maintain his weight by jogging, and then he blew out his knee and couldn’t exercise, his solution was to avoid sugar and all caloric drinks, including the Kool-Aid and sugary drinks that Kraft makes.”

Moss goes to on describe his experience with a former top scientist at Frito Lay: “I spent days at his house going over documents relating to his efforts at Frito Lay to push the company to cut back on salt. Â He served me plain, cooked oatmeal and raw asparagus for lunch… he did not have one single processed food product in his cupboards or refrigerator… one reason they don’t eat their own products, is that they know better.”

They do indeed know better. However, it is in these executives’ best interest for consumers to remain ignorant of the dangers of processed foods, so that they can continue to make huge profits on chemical-filled products, while eating whole, organic foods themselves.

A new trick that is being used by processed food conglomerates to make their products appear healthier to an increasingly-knowledgeable consumer base is the addition of ‘flavor enhancers.’ Instead of listing salt, sugar and trans fats on ingredient labels, companies can just hide these under the category of ‘artificial and natural flavors.’

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