Wednesday, June 26, 2013

Sushi With Edible QR-Codes Give You Info On What You Eat

Sushi With Edible QR-Codes Give You Info On What You Eat:

According to Harney Sushi’s chef, Robert Ruiz, who told Ubergizmo: “It’s proven in the food world in general that when your customers know about the products you’re giving them, they will pay more for them and come back more often.”

With this in mind—and rather than letting his customers eat blindly—he decided to label the sushi he serves with edible QR-codes.

When scanned, the QR-coded sushi provides information about itself.

Diners are able to find out the origins of the fish of the sushi—which, in Harney Sushi’s case, is sustainable seafood—and would be more well-informed on what they eat.

To ‘code’ the sushi, the San Diego, California-based chef first prints them with water-based ink on rice wafers—the same ink used on birthday cakes—which he places as a garnish on the sushi to serve.

QR-coded sushi also makes eating more interactive—could this be a way technology can enhance our dining experiences?

[via Ubergizmo, images via News Watch]